Third Shift (PVT) Ltd, a co-partner of Media Factory, began working with Impulse Digital Lab in 2022 to produce high-quality content for some of Sri Lanka’s most beloved brands, including Laojee, RIDE, Kotmale, and Magic Ice Cream. With a diverse portfolio spanning beverages, dairy, and confectionery, Third Shift needed a content partner who could adapt quickly to different brand personalities and marketing needs.
Each brand under Third Shift’s umbrella had a unique audience and tone—from Laojee’s nostalgic, traditional warmth to Magic Ice Cream’s playful, indulgent appeal. The challenge was to create content that stayed true to each brand identity while meeting campaign objectives and engaging diverse consumer segments.
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Our approach combined creative versatility with strategic alignment:
We conceptualized and developed a visually stunning, highly functional website tailored to Leoan Milk’s brand identity. Featuring interactive elements, rich animations, and user-friendly navigation, it immediately stood apart from competitors. To date, it remains the top-performing and most engaging dairy brand website in Sri Lanka.
Based on our detailed analysis, we recommended establishing a robust presence on key social platforms: Facebook, Instagram, TikTok, and YouTube. We prioritized Facebook and Instagram, crafting content that was vibrant, educational, and emotionally engaging. Utilizing powerful visual storytelling, interactive posts, user-generated content, influencer partnerships, and carefully targeted paid campaigns, we significantly enhanced brand visibility and audience engagement.
Our campaigns were consistently evaluated and optimized, using data-driven insights to refine our messaging and outreach efforts continuously.
We crafted unique narratives for each brand, ensuring visual style, messaging, and pacing matched the brand’s personality.
Delivered TVC-ready video content, product-focused photography, and social media creatives designed to grab attention instantly
Worked closely with Third Shift’s marketing teams to ensure our content seamlessly integrated into larger advertising strategies and media plans.
Maintained quick turnaround times without compromising quality, ensuring campaigns launched on schedule.
Our content significantly elevated the quality and engagement of Third Shift’s campaigns, contributing to stronger brand presence and consumer recall. The collaboration has remained active, with ongoing projects and upcoming campaigns set to further strengthen these household brands in the Sri Lankan market.
