Naturista Ceylon partnered with Impulse Digital Lab in early 2022 with a mission to strengthen their digital footprint and establish themselves as a leader in the herbal wellness market. Offering a range of herbal powders, teas, and wellness blends inspired by Sri Lankan tradition, Naturista aimed to connect deeply with health-conscious consumers both locally and internationally.
Naturista Ceylon had a passionate brand story but lacked cohesive digital branding, consistent content strategy, and strong ad performance. The market was saturated with both local and imported wellness brands, making differentiation essential.
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Our work with Naturista Ceylon evolved in structured phases:
We began by refining their brand identity—harmonizing visuals, colors, and tone of voice. We produced branding content that authentically reflected Naturista’s heritage and product quality, positioning them as a modern yet culturally rooted wellness brand.
We developed a full-spectrum social media strategy for Facebook, Instagram, and YouTube, emphasizing educational posts, product storytelling, and seasonal campaigns. Paid ad campaigns targeted health-conscious audiences with a focus on conversions and engagement.
We intensified ad campaigns, introducing influencer collaborations, retargeting strategies, and promotional offers. Alongside, we provided ongoing brand consulting to help Naturista refine their market positioning and product presentation.
With the brand established in the wellness space, Naturista is now preparing to enter the restaurant industry. Impulse Digital Lab will serve as their branding consultant for this new venture—developing the restaurant’s brand identity, digital strategy, and launch campaigns.
Over our partnership, Naturista Ceylon’s brand awareness, engagement, and sales have grown substantially. Their social channels have become trusted platforms for herbal knowledge, and their ad campaigns consistently outperform industry averages. Our ongoing collaboration ensures Naturista remains innovative, competitive, and ready to expand into new markets.
