// Projects

Elevating Sri Lanka’s Media Buying Giant Through Creative

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We've Collaborated with various brands, providing innovative digital marketing and content solutions to elevate their presence and drive growth.

// Media Factory

Overview:

Since 2022, Impulse Digital Lab has partnered with Media Factory, one of Sri Lanka’s longest-standing and most influential media buying agencies, founded in 2005 as the first dedicated Media AOR firm in the country.
Our role: to accelerate their clients’ success by delivering standout video and content solutions—impacting every pitch, campaign, and presentation.

Challenge:

Media Factory consistently wins top-tier pitches across major brands—but needed creative, high-caliber content to elevate their proposals, reinforce client messaging, and make each presentation memorable. With brands including Hutch, David Pieris, Zesta, Watawala, Ran Kahata, Lipton, and Daintee in the roster, every piece needed strategic resonance and visual excellence to stand out.

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150% Sales Growth with Facebook Ads

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Local SEO Success: Rank #1 in 3 Months

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200% Traffic Surge from SEO Optimization

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3x App Installs Using TikTok Campaigns

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75% Lead Increase through LinkedIn Ads

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5x Conversion Rate via Email Automation

Our Role & Strategy:

Impulse Digital Lab has served as Media Factory’s creative content engine, delivering on several fronts:

We craft campaign videos and presentation materials that are not only visually compelling but resonate deeply with each brand’s identity—be it Hutch’s youthful energy or Lipton’s warm, comforting essence.

Dynamic Video Storytelling (2022–Present)

For nearly every major pitch Media Factory has won since 2022, our high-impact, brand-tailored video content played a pivotal role in pitching success—raising the narrative and convincingly showcasing the campaign vision.

Pitch-Ready Creative Assets

Our content spans diverse brand styles—from FMCG to telecommunication—highlighting adaptability and deep understanding of each client’s market and audience.

Multi-Brand Expertise

The relationship is evergreen: Impulse Digital Lab continues to collaborate on current campaigns and is in active planning for upcoming projects—ensuring brand consistency and creative continuity.

Ongoing Collaboration & Pipeline Planning

Results & Impact

01

Pitch Performance Boost

Every major pitch where we contributed content resulted in a win, reinforcing the value of crafted storytelling.

02

Enhanced Brand Differentiation

The content we deliver ensures each Media Factory presentation cuts through the noise and articulates brand value with clarity and emotional pull.

03

Sustained Partnership

Our ongoing collaboration signals a trusted, strategic alliance that fuels Media Factory’s continued success in Sri Lanka’s competitive media landscape.

Crafting Brands, Driving Results, Empowering Growth
Crafting Brands, Driving Results, Empowering Growth